Marketing to dads
We’re just back from a weekend with the family up in Murphys, but I wanted to post a link to a New York Times story from last week about new ways in which Proctor & Gamble and other baby-product manufacturers are marketing to dads. The story raises some interesting issues, especially considering that dad is the one who shops in this house.
Pay careful attention to the comments from Brian Reid, peppered throughout. His Web site, Rebel Dad, is one of my faves, and he’s been opining on this subject for years. (Also, check out his most recent post on the subject).