I read with horror today’s article in the Fashion & Style section of The New York Times (full disclosure: a client) about breastfeeding. The piece, written by former editor Catherine Saint Louis, is topped with the headline: “Breast-feed the Baby, Love the Calorie Burn.”

You can read the piece for yourselves and see if you, too, feel the story is both vapid AND irresponsible.

On a related subject, I’ve learned the hard way that likening breast-feeding to anything more than breast-feeding is bad form. It doesn’t go over well with the spouse. Especially not when it’s tied to comments about weight-loss, pre-pregnancy clothes or general fitness of anybody other than the baby. Consider yourselves warned.